Italian luxury sports car manufacturer, Automobili Lamborghini, is in greater demand than ever before.
Over the first three quarters of 2021, Lamborghini has set a new sales record with 6902 models delivered to customers.
This sales figure is up 23 per cent compared to the same period in 2020, which was in turn an increase of nearly 6 per cent compared to the first three quarters of 2019.
In the Asia-Pacific region, there were a total of 1873 Lamborghini models sold in the first nine months of 2021, which was an increase by 28 per cent over 2020 figures from the same period.
According to VFACTS, Lamborghini has sold 108 vehicles in Australia up until the end of September 2021.
VFACTS only takes into account Australian sales, whereas the Lamborghini Asia-Pacific region sales figure takes into account sales from countries such as New Zealand, China, India, and Indonesia.
In the European, Middle Eastern and African regions, Lamborghini sold 2622 models over the first three quarters of 2021, which was up 17 per cent from the 2020 figure from the same period.
In the Americas there was a total of 2407 Lamborghini models sold over the first three quarters of 2021, which was up 25 per cent from the same period in 2020.
The uber-luxurious Urus super-SUV is Lamborghini’s best selling model selling a total of 4085 units over the first three quarters of 2021, which is up 25 per cent compared to this time last year.
According to VFACTS, over the same time period a total of 59 Urus models have been sold in Australia.
It’s one of the lowest-selling models in its luxury SUV upper large segment with it being outsold by its Audi Q8 platform-mate (273), the Mercedes-Benz G-Class (475), and the BMW X7 (560).
None of the vehicles in this segment though have the same amount of performance potential as the Urus, so it’s hard to directly compare them.
The second top-selling Lamborghini vehicle is the Huracán sports car with a total of 2136 units sold over the first nine months of 2021, which is up by 28 per cent compared to this time last year.
Sales for the Aventador supercar have remained stable with 681 units sold in the first three quarters of 2021, which according to Lamborghini is in line with its planned lifecycle for the model.
Up until the end of September 2021, Lamborghini sold a total of 49 coupes and convertibles in Australia according to VFACTS.
This data doesn’t separate the Huracán and the Avendator and instead just provides a sales figure for the two models combined.
“The company not only weather the difficult climate of the last 18 months but consistently maintained its volume growth,” said Stephan Winkelmann, Lamborghini Chairman and CEO.
“Which is testament to the strength of our product portfolio, the marque’s continuing appeal worldwide and our business strategy and dealer network.”
The second half of this decade is going to be revolutionary for Lamborghini as it plans to bring a whole new range of electrified vehicles by 2024 as well as an all-electric model “by the second half of the decade”.
Lamborghini hasn’t revealed any details of its first electric vehicle, other than it’ll be a new, fourth model line for the brand.
This plan has already started with the announcement of the low-volume Sian, which is powered by a 6.5-litre V12 as well as a 25kW electric motor and a fast-acting supercapacitor system
When discussing the product plan Lamborghini has for the second half of the decade, Mr Winklemann delved into the current line-up.
“We continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracán STO while two limited edition V12s, the ‘last’ Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range.”
In the coming year there will also be a facelifted Urus that may bring with it a higher-performance ‘S’ or ‘Evo’ version as well as a hybrid variant, like the Porsche Cayenne Turbo S E-Hybrid.
MORE: First Lamborghini electric vehicle planned for the second half of the decade
