British carmaker JLR (formerly Jaguar Land Rover) will lend its upcoming electric vehicle (EV) platform to parent company Tata’s namesake brand, with the Indian carmaker to build a model for each brand on the subcontinent.
Autocar India reports the as-yet unnamed JLR model will launch in 2025, and its Electrified Modular Architecture (EMA) will be shared with a “high-end” Tata – allowing the former to take advantage of reduced costs, and the latter to provide a more upmarket offering.
“We’re able to bring the cost attitude of Tata Motors with the design sophistication of JLR,” Tata Group chairman Natarajan Chandrasekaran told Autocar India.
“If we can do that, we will be in a sweet spot. Then you get the benefit, accruing two different ways, and the volumes go up, which justifies the investment into the [EMA] platform.”
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JLR’s Electrified Modular Architecture (EMA) was originally due to launch later this year, but has been pushed back due to slowing uptake of EVs globally.
As reported earlier this year, the next-generation Discovery Sport and Range Rover Evoque and Velar are expected to use EMA, though JLR is yet to confirm launch dates for the trio.
According to Mr Chandrasekaran, the EVs could be exported overseas from its Sanand plant where the production version of the unique Tata Avinya will be made, however just where to hasn’t yet been confirmed.
Tata Avinya 
“Tata Motors will talk about their exports in the next 12 months. We have bigger aspirations, let me put it that way, for JLR and Tata Motors,” Mr Chandrasekaran said.
While some Land Rover models are currently built in India, they’re not exported to Australia and are only sold in the local market.
Indian-built vehicles currently sold in Australia include Mahindra’s lineup, as well as the Suzuki Jimny XL. Jeep until recently also sourced Australian-market Compass SUVs from the subcontinent.
JLR’s potential Indian expansion comes only a handful of months after it was announced it would revive the Freelander nameplate for a new line of EVs for China, set to be built on a platform developed by Chery.
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