Toyota

Toyota Motor Corporation is a Japanese automotive manufacturer established in 1937. Australia was among its first export markets and in 1963 became the first country outside Japan to produce Toyota vehicles. Today it is the world's largest automaker and has been Australia's number one auto brand for more than 25 years, including every year since 2003, when it overtook Holden for the last time.

While Australia was Toyota's largest export market in the 1960s thanks mostly to the LandCruiser, Toyota Australia has also exported more vehicles than any other local automaker, with more than two million Camrys sent mostly to the Middle East as of 2017, when its local manufacturing operations ceased.

Today Toyota sells more vehicles and models than any other auto brand, including cars like the Yaris, Corolla and Camry, SUVs including the Yaris Cross, Corolla Cross, CH-R, RAV4, Kluger, Fortuner, Prado and LandCruiser, the top-selling HiLux ute, HiAce van, Granvia people-mover, Coaster bus and bZ4X electric SUV.

While Toyota has become synonymous with hybrid technology, it also sells the sporty GR86 and GR Supra performance coupes, the venerable 70 Series commercial range and, from 2025, the full-size Tundra pickup.