Matchbox is celebrating its 70th anniversary by releasing a range of limited-edition die-cast vehicles that will utilise recycled zinc.
Matchbox’s parent company Mattel has indicated this celebratory line of die-cast vehicles will span seven different classes of car. All of them will have special platinum details.
From the images Mattel released the list of vehicles includes the Bugatti Divo, Ford GT, MG B GT, Chevrolet Corvette, Jeep Wrangler, Nissan GT-R, Mazda MX-30, GMC Hummer EV, and Ford F-150 Lightning, among countless others. There are also a range of trucks, buses, helicopters and planes.
Individual die-cast vehicles will start to be available in stores throughout the year, with more announcements to come in July this year.
“We are excited to celebrate the 70th anniversary of Matchbox and the trusted legacy this brand has imprinted on kids and collectors all over the world,” said Roberto Stanichi, global head of vehicles at Mattel.
“We look forward to continuing to redefine the die-cast category as we move toward a more sustainable future.”
Matchbox was conceived in 1953 by English engineer Jack Odell, who was a vehicle mechanic for the British Army in World War II.
The company reinvented the toy vehicle market with its affordable price, mass availability, and realism.
Do you still collect Matchbox cars? What do you think of this 70th anniversary range of vehicles? Let us know in the comments.
