Croatian hypercar specialist Rimac is expected to soon reveal its newest model, and it’s taking a scorched earth approach on social media before the unveiling.
Rimac Automobili recently wiped its Instagram page clean of any posts, archiving its existing content and signifying the start of something new.
However, five posts teasing a new hypercar have since been added, with captions encouraging users to comment the word ‘Rimac’.
Each comment adds equals a pixel that will – eventually – reveal the new model on Rimac’s website.
On the website, a pixel countdown appears with a pixelated image of the potentially new Rimac underneath, however an image of the uncovered model has begun circulating online.
Though there’s no specific reveal date set, the Monterey Car Week is kicking off in only a handful of days, and has been the scene of many high-end vehicle unveilings in recent years.
Rimac Nevera
As with Rimac’s only other model, the Nevera, the yet-to-be named hypercar is expected to be electric, however it’s not known whether it’ll be positioned as a more accessible or even wilder accompaniment to its sibling.
In May, company founder Mate Rimac claimed only about 50 of the 150 Neveras planned for production had been sold, citing high-end clients moving away from electric vehicles as battery power becomes mainstream.
Mr Rimac is also the CEO of French hypercar specialist Bugatti, which recently revealed the Tourbillon, powered by a 8.3-litre V16 engine and hybrid system, capable producing 1343kW.
