Ford Australia enjoyed a fruitful 2024, which saw it exceed 100,000 deliveries for the first time in 16 years.
In 2024, Ford delivered 100,170 new vehicles in Australia – an improvement of 14.1 per cent or 12,370 vehicles on 2023 which had been its best year in a decade.
You have to go back to 2008 for the last time Ford delivered more than 100,000 vehicles in Australia, as it fell below the marker in 2009 with the arrival of the global financial crisis and never recovered.
100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
The FG Falcon was brand new when Ford last sold more than 100,000 vehicles in Australia
In 2008, Ford sold 104,715 vehicles, 44,536 of which Falcons – split across the then-new FG sedan and ute, as well as remaining stock of the BF MkII sedan, ute and wagon (the latter of which was upgraded to BF MkIII specification).
At the time, Falcon-badged models accounted for 42.5 per cent of Ford’s Australian sales volume, with all examples rolling down the Broadmeadows production line in Melbourne’s outskirts.
Fast forward to 2024 and Ford’s lineup looks very different, with no more passenger cars in showrooms except for the Mustang coupe, and a limited SUV range that was whittled down last year to just the Mustang Mach-E electric vehicle and the Everest.
Instead, the Ranger ute – which is developed in Australia but built in Thailand – is contributing to a bulk of the brand’s annual tally, with 62,593 examples delivered in 2024, or 62.5 per cent of all Fords sold.
That was enough to propel the Ranger to a second consecutive overall sales title in 2024, becoming the first Ford to do so since the EB and ED Falcon in 1992 and 1993.
A staggering 57,960 Rangers sold were 4×4 models, almost enough to be the best-selling model in itself without the addition of the 4633 4x2s.
Such is the Ranger’s current dominance that more than one in four new 4×4 utes – the second-largest segment by volume – sold in Australia is a Ranger.
Also helping Ford crack 100,000 deliveries was the related Everest, which recorded a new high of 26,494 deliveries in 2024.
The Ranger’s SUV relation is also locally developed but built overseas, though this didn’t stop it from finishing the year as the sixth-most popular new vehicle overall, and ahead of the Toyota LandCruiser Prado in its class.
Combined, the Ranger and Everest notched up 89,087 deliveries, or just under 90 per cent of the brand’s overall new vehicle registrations.
Completing the tally were the Transit Custom (3427), F-150 (2428), Transit van (1673), Mustang (1465), Puma (847, now axed), Mustang Mach-E (673), Escape (153, also axed), Transit Bus (153) and Tourneo (43).
Ford Australian sales by year
| Year | Sales |
|---|---|
| 1997 | 130,215 |
| 1998 | 128,803 |
| 1999 | 126,897 |
| 2000 | 113,810 |
| 2001 | 106,730 |
| 2002 | 109,194 |
| 2003 | 126,581 |
| 2004 | 135,172 |
| 2005 | 129,140 |
| 2006 | 114,965 |
| 2007 | 108,071 |
| 2008 | 104,715 |
| 2009 | 96,501 |
| 2010 | 95,284 |
| 2011 | 91,243 |
| 2012 | 90,408 |
| 2013 | 87,236 |
| 2014 | 79,703 |
| 2015 | 70,454 |
| 2016* | 81,207 |
| 2017 | 78,161 |
| 2018 | 69,081 |
| 2019 | 63,303 |
| 2020 | 59,601 |
| 2021 | 71,380 |
| 2022 | 66,628 |
| 2023 | 87,800 |
| 2024 | 100,170 |
Source: Federal Chamber of Automotive Industries VFACTS annual reports
MORE: VFACTS 2024: New vehicle sales hit record high, but slump expected soon
MORE: Where the Ford Ranger ranks among Australia’s best-selling cars since 1997
