

Max Davies
5 Days Ago
The Toyota RAV4 has won the sales race in five of the 10 months of 2024, but that may not be enough to defeat the Ford Ranger.
Contributor
Contributor
Australian new-vehicle deliveries continue to slow from the record pace of 2023, with October 2024 sales figures down once again this month.
However, year-to-date registrations are still up, and the end-of-year figure may yet eclipse the records set in 2023.
Last month, 99,969 new vehicles were delivered to Australian buyers, a decrease of 6.4 per cent compared to the 106,809 deliveries made in the same month a year ago.
That figure includes Tesla and Polestar, which stopped reporting to the Federal Chamber of Automotive Industries (FCAI) but continue to provide their figures to the Electric Vehicle Council (EVC).
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While deliveries of petrol and diesel vehicles dropped between 12 and 15 per cent respectively, hybrids have continued on their upwards trajectory, boosted by almost 55 per cent compared to October 2023.
Year-to-date, the FCAI reports 1,028,376 new vehicles as delivered, which doesn’t count Polestar’s figures following its VFACTS exit in March, nor does it include Tesla deliveries from July onwards.
Despite this, the annual figure is still ahead of the 1,006,095 new vehicles delivered between January and October 2023 – the first time deliveries had passed one million by the end of the 10th month.
“While not at the record levels of 2023, the October result is solid,” said FCAI chief executive Tony Weber.
“However, we remain concerned about the continuing performance of the private buyers segment which was down 14.2 per cent this month following a reduction of 17.2 per cent in September. This does indicate that economic pressures are a concern for families across the country.”
Toyota continued to dominate the sales charts, despite its deliveries dropping by nine per cent compared to October 2023.
Ford’s sales also dropped by less than half a percent, though Mazda was one of the biggest brands hurt in October, experiencing a drop of almost 18 per cent.
Sister brands Hyundai and Kia both experienced increases, but Mitsubishi, MG and Isuzu Ute all suffered decreases of more than 10 per cent.
As reported earlier this week, Tesla logged its seventh straight month of sales decreases in Australia, contributing to a largely stagnant electric vehicle (EV) segment.
Brand | October 2024 sales | Change YoY |
---|---|---|
Toyota | 18,471 | -9.0% |
Ford | 8581 | -0.3% |
Mazda | 7656 | -17.8% |
Hyundai | 7086 | +7.0% |
Kia | 6602 | +16.9% |
Mitsubishi | 5590 | -12.6% |
MG | 5206 | -14.7% |
Isuzu Ute | 3651 | -12.2% |
GWM | 3350 | +12.9% |
Volkswagen | 3279 | -24.8% |
Subaru | 3116 | -13.5% |
Nissan | 3050 | -18.8% |
Mercedes-Benz | 2237 | +11.1% |
BMW | 2017 | -18.3% |
Suzuki | 1752 | +42.3% |
BYD | 1732 | +71.1% |
Tesla | 1464 | -26.4% |
Chery | 1448 | +110.5% |
Lexus | 1374 | +6.2% |
LDV | 1216 | -29.5% |
Audi | 1208 | -37.5% |
Honda | 854 | -12.4% |
Volvo | 686 | +2.8% |
Porsche | 673 | +38.8% |
Mini | 670 | +71.8% |
Land Rover | 576 | -29.8% |
Renault | 467 | -8.6% |
SsangYong | 428 | +24.8% |
Chevrolet | 381 | +7.0% |
Skoda | 336 | -41.7% |
Ram | 308 | -19.6% |
Fiat | 222 | +13.5% |
Cupra | 193 | -56.1% |
Jeep | 227 | -30.4% |
Polestar | 130 | +66.7% |
Peugeot | 93 | -58.5% |
Genesis | 70 | -56.8% |
Jaguar | 36 | -41.9% |
Ferrari | 31 | +158.3% |
Lamborghini | 30 | +25.0% |
Alfa Romeo | 28 | -61.6% |
Maserati | 28 | -50.9% |
Citroen | 22 | +83.3% |
Bentley | 12 | -20.0% |
McLaren | 8 | +14.3% |
Aston Martin | 8 | -20.0% |
Lotus | 7 | -75.9% |
Rolls-Royce | 4 | +33.3% |
For the seventh time in the RAV4’s Australian history – and the fifth time this year – the SUV ended up on top of the monthly sales charts, though less than 250 deliveries separated it and the second-placed Ford Ranger as well as its HiLux stablemate.
Though it appears the RAV4 won’t become the best-seller for the year due to the Ranger’s commanding lead year-to-date, it’s holding a firm second ahead of the HiLux.
The Ford Everest allowed the Blue Oval to have two of its vehicles in the top four, with the SUV finishing the month ahead of Isuzu’s D-Max ute.
In a rarity, there were no Teslas in the top 20, with both the Model Y and Model 3 missing the mark in October.
Notable performers include the Kia Cerato (up a massive 163.5 per cent on last October), however, it wasn’t enough to get a top 20 placing.
Model | October 2024 sales |
---|---|
Toyota RAV4 | 4841 |
Ford Ranger | 4757 |
Toyota HiLux | 4523 |
Ford Everest | 2668 |
Isuzu D-Max | 2295 |
Kia Sportage | 2136 |
Mitsubishi Outlander | 1901 |
Mazda CX-5 | 1833 |
Hyundai Tucson | 1803 |
Hyundai Kona | 1800 |
MG ZS | 1761 |
Toyota Corolla | 1751 |
Mazda CX-3 | 1631 |
Toyota HiAce (bus and van) | 1570 |
Mitsubishi Triton | 1549 |
MG 4 | 1486 |
Isuzu MU-X | 1356 |
Hyundai i30 | 1293 |
Toyota LandCruiser Wagon (300 and 76 Series) | 1190 |
Mazda BT-50 | 1186 |
Segments
Includes Tesla and Polestar sales.
Category | October 2024 sales | Market share |
---|---|---|
SUV | 57,233 | 57.3% |
Light commercial | 22,171 | 22.2% |
Passenger | 16,040 | 16.0% |
Heavy commercial | 4525 | 4.5% |
Includes Tesla and Polestar sales.
Segment | October 2024 sales | Change YoY |
---|---|---|
Medium SUVs | 22,826 | -4.5% |
4×4 utes | 16,243 | -19.3% |
Small SUVs | 14,969 | -6.1% |
Large SUVs | 11,557 | -22.0% |
Small cars | 7803 | +4.5% |
Excludes Tesla and Polestar sales.
State/territory | October 2024 sales | Change YoY |
---|---|---|
New South Wales | 29,452 | -10.8% |
Victoria | 26,772 | -11.5% |
Queensland | 22,012 | +3.4% |
Western Australia | 11,649 | +14.6% |
South Australia | 6267 | -10.7% |
Tasmania | 1594 | -20.1% |
Australian Capital Territory | 1403 | -10.6% |
Northern Territory | 859 | +11.6% |
Excludes Tesla, Polestar and heavy commercial sales.
Buyer type | October 2024 sales | Change YoY |
---|---|---|
Private | 47,402 | -14.2% |
Business | 37,019 | -2.5% |
Rental | 6282 | +1.5% |
Government | 3147 | +1.1% |
Includes Tesla and Polestar sales.
Fuel type | October 2024 sales | Change YoY |
---|---|---|
Petrol | 43,506 | -12.3% |
Diesel | 28,941 | -19.5% |
Hybrid | 14,176 | +54.6% |
Electric | 6414 | +5.9% |
Plug-in hybrid (PHEV) | 2407 | +36.8% |
Includes Tesla and Polestar sales.
Country of origin | October 2024 sales | Change YoY |
---|---|---|
Japan | 28,535 | -10.0% |
Thailand | 22,016 | -11.6% |
China | 15,401 | +1.9% |
South Korea | 13,701 | +8.8% |
Germany | 5,254 | +1.7% |
Born and raised in Canberra, Jordan has worked as a full-time automotive journalist since 2021, being one of the most-published automotive news writers in Australia before joining CarExpert in 2024.
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