Mercedes-Benz Australia is looking to boost sales of its already-popular GLA SUV, cutting the price of its entry-level variant by $7000 – but buyers will have to make some sacrifices.
Priced from $62,900 before on-road costs, the Mercedes-Benz GLA 200 is down $7000 on its most recent $69,900 before on-roads price tag, and its $6000 less expensive than when the updated model launched last year.
This price adjustment aligns it with the A 200 hatch, which was previously the most affordable Mercedes-Benz badged vehicle on sale in Australia. The GLA 200 also now undercuts cheapest Vito van and the GLA 200 City Edition, which is $1000 dearer than its lower-riding counterpart.
Orders for the GLA 200 are open now.
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There is a catch to the GLA 200’s new price though, with a handful of previously standard features becoming cost options.
This includes its panoramic sunroof (now commanding an extra $1800) and all but two paint finishes.
Mercedes-Benz previously offered Polar White, Cosmos Black, Mountain Grey, High-Tech Silver and Spectral Blue as no-cost options, however all finishes bar the former pair are now $700.
The GLA 200’s Manufaktur Patagonia Red paint was $692 but is now $1392, a $700 increase.
As such, ordering a GLA 200 with a panoramic sunroof in Mountain Grey, High-Tech Silver and Spectral Blue will now set you back $65,400 before on-road costs – still a $4500 saving on its previous price.
As reported in March, Mercedes-Benz had previously said the GLA 200 would feature a turbocharged 1.3-litre four-cylinder petrol engine with 48V mild-hybrid assistance, however the fuel-saving technology never made it to local shores.
This was put down to a communication error. The non-mild-hybrid engine consumes more fuel than Mercedes-Benz’s original claim (7.4L/100km rather than 6.5L/100km), though its 120kW and 270Nm outputs are unchanged.
Despite this, the GLA SUV remains Mercedes-Benz’s second-most popular passenger vehicle in Australia, behind the GLC. It’s also outsold by the Mercedes-Benz Sprinter from the brand’s van division.
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