Toyota won’t been able to retain its large SUV sales title this year, but the company has confirmed it has plentiful supplies of the new-generation LandCruiser Prado 250 Series available as first customer deliveries commence.
Toyota Australia says it has close to 27,000 examples of the all-new Prado landing Down Under over the first 12 months, which should result in a new sales record for the popular nameplate in 2025.
The Prado’s current annual sales record is 21,299, set in 2021, but so far this year to October, Toyota has sold just 3525 examples of the outgoing, 15-year-old Prado 150 Series, stocks of which were exhausted several months ago.
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In contrast, 21,281 examples of the Ford Everest have already been sold in the same period, so the Prado will this year be outsold by the Everest for the first time, as well as other direct competitors including the Isuzu MU-X and Mitsubishi Pajero Sport.
Toyota also revealed it has already taken more than 17,000 orders for the next-gen large off-road SUV, meaning many customers could wait several months for delivery, depending on when they placed their order.
However, to avoid extreme wait times of up to three or even four years, as we saw with the RAV4 Hybrid and LandCruiser 70 Series, Toyota Australia has confirmed a new retailing policy that will prevent dealers taking open-ended orders amid high demand.
Instead, the company will allocate each dealer a rolling 12-month supply of stock. Dealers won’t be able to take more Prado orders after they reach their stock threshold until more vehicles are allocated, and they will be discourage from taking deposits until then.
Toyota Australia claims the new policy gives both dealers and customers a clearer and more accurate indication on the wait times.
As a result of its revised order taking process, Toyota says the maximum wait time for a new Prado will be 12 months after an order is placed with a dealer.
The company claims it’s looking at introducing a similar process for other high-demand vehicles in its lineup, although it didn’t confirm exactly which models.
From launch, there are five variants in the 2025 Toyota LandCruiser Prado range – GX, GXL, VX, Altitude, and Kakadu. Pricing starts at $72,500 before on-roads for the GX, and extends to $99,990 before on-roads for the Kakadu.
Below is a breakdown of expected sales across the initial Prado lineup, as indicated by Toyota Australia vice president of sales, marketing and franchise operations Sean Hanley:
| Variant | Expected sales split |
|---|---|
| Prado GX | 10 per cent |
| Prado GXL | 50 per cent |
| Prado VX | 20 per cent |
| Prado Altitude/Kakadu | 20 per cent |
For the first time, all Toyota LandCruiser Prado variants are based on the same TNGA-F ladder-frame platform as the LandCruiser 300 Series, as well as the Toyota Tundra and Lexus GX and LX.
They are powered by the same 2.8-litre four-cylinder turbo-diesel engine as the old 150 Series, this time fitted with 48-volt mild-hybrid assistance, although power and torque outputs remain the same at 150kW and 500Nm.
The new Prado’s turbo-diesel engine is mated to a new eight-speed torque-converter automatic transmission (up two ratios from the outgoing model) and a two-speed transfer case, once again offering low-range gearing and sending power to all four corners through a full-time four-wheel drive system.
