8
Jack Quick
Jack Quick
1 Month Ago
First new Toyota Prado since 2009 looks radically different and lacks both V6 and hybrid power, but advances in almost every area.
Read review8
Jack Quick
7.7
Paul Maric
The Prado's price and size positioning means it has very few direct competitors, but it does go up against a number of segment rivals in the mainstream and premium space.
Ute based off-roaders like the Ford Everest and Isuzu MU-X (as well as Toyota's own Fortuner) significantly undercut the equivalent Prado price and spec-wise, though the Prado's cabin is far more luxurious and refined and physically it's a bigger vehicle.
At the top end, the Prado Kakadu (at nearly $90,000 plus on-road costs) can be logically be cross-shopped against premium rivals like the Land Rover Discovery and Volkswagen Touareg. The new full-size Toyota LandCruiser 300 Series also starts at $89,990 for the base GX.
Compared to premium competition, the Prado loses out on engine performance, technology and refinement, though counters with Toyota's reputation for reliability, more rugged off-road credentials as well as a wider-reaching dealer and service network.