

James Wong
8.4
4 Days Ago
HiLux topped Ranger in a big August sales race, but it was Tesla and EVs in general that really hit new heights. Kia in third also impressed.
Australia’s new vehicle sales (checked against registrations) rebounded in August, up 17.3 per cent over the same month last year to 95,256 cars.
It was the best August in five years, suggesting the supply of vehicles is steadily improving. It also takes the year-to-date tally to 717,575, down 2.1 per cent on 2021.
The Toyota HiLux retained its number-one position ahead of the Ford Ranger and Toyota RAV4, but it was the EV market that showed some of the best growth.
With Model Y deliveries finally underway alongside the Model 3, Tesla finished as the seventh top-selling brand overall, and helped drive EVs to an overall 4.4 per cent market share – a figure that doesn’t include any BYDs, deliveries of which commenced September 2.
The Federal Chamber of Automotive Industries (FCAI) called this the highest monthly market share for battery electric cars in Australia to date. March 2022 was 5.5 per cent, but the quirk is that this included all of Tesla’s quarter-one tally.
The growth in sales was driven in large part by the the most populous States: New South Wales (up 40 per cent), Victoria (up 18.4 per cent), and Queensland (up 11.7 per cent).
FCAI chief executive Tony Weber said the positive result was “encouraging” amidst the global economic recovery from the pandemic – although we’d add inflation and interest rate hikes may soon take a toll.
“The August VFACTS sales are the best August result since 2017. This gives hope that the supply of vehicles to the Australian market is beginning to show signs of improvement,” he said.
Toyota topped the tables as per… always, and took 21.6 per cent market share. It was also number one in each of the passenger, SUV, and light commercial markets.
But its closest competitors for the month all grew at a faster clip: Mazda (up 15.4 per cent), Kia (33.9 per cent), Hyundai (32.4 per cent), Mitsubishi (32.9 per cent), and Ford (15.4 per cent).
Kia extended its annual lead over traditionally bigger Hyundai – its main shareholder – with respective year-to-date tallies of 52,910 sales versus 51,602.
Rounding out the top 10 were Tesla with 3397 deliveries (equal to 80.2 per cent of the overall market’s EV tally), ahead of MG (up only 2.1 per cent after years of double digit growth), Subaru (down 8.4 per cent), and Mercedes-Benz (up 22.1 per cent).
Other companies that showed good growth, listed in sales order, included GWM/Haval (up 44.6 per cent), BMW (up 51.8 per cent), Suzuki (up 105.2 per cent), Renault (up 44.0 per cent), Ram (up 55.9 per cent), Porsche (up 42.7 per cent), and Genesis (up 78.0 per cent).
New-to-market brands Cupra (116 sales) and Polestar (38 sales) have no August 2021 tally to compare against.
As the list below shows, most carmakers actually saw growth for the month, with a few higher-profile exceptions including supply-restricted Land Rover (down 39.6 per cent), Skoda (down 39.3 per cent), Volkswagen (down 24.4 per cent), Nissan (down 22.9 per cent), Lexus (down 20.4 per cent), Isuzu Ute (down 9.6 per cent), and Subaru (down 8.4 per cent).
Brand | Sales | Change* |
---|---|---|
Toyota | 20,616 | 3.3% |
Mazda | 8824 | 15.4% |
Kia | 6780 | 33.9% |
Hyundai | 6643 | 32.4% |
Mitsubishi | 6380 | 32.9% |
Ford | 5839 | 15.4% |
Tesla | 3397 | N/A |
MG | 3074 | 2.1% |
Subaru | 2960 | -8.4% |
Mercedes-Benz | 2886 | 22.1% |
Volkswagen | 2868 | -24.4% |
Isuzu Ute | 2800 | -9.6% |
GWM | 2637 | 44.6% |
BMW | 2395 | 51.8% |
Suzuki | 2144 | 105.2% |
Nissan | 1666 | -22.9% |
LDV | 1438 | 26.0% |
Audi | 1350 | 18.1% |
Honda | 1260 | 33.9% |
Renault | 746 | 44.0% |
Volvo Car | 711 | 29.5% |
Jeep | 682 | 17.4% |
Ram | 552 | 55.9% |
Lexus | 477 | -20.4% |
Skoda | 409 | -39.3% |
SsangYong | 358 | 36.6% |
Land Rover | 327 | -39.6% |
Mini | 312 | 20.5% |
Porsche | 301 | 42.7% |
Chevrolet | 273 | 37.9% |
Peugeot | 203 | 2.5% |
Cupra | 116 | N/A |
Genesis | 89 | 78.0% |
Jaguar | 86 | -39.4% |
Fiat | 73 | -40.2% |
Alfa Romeo | 59 | 9.3% |
Maserati | 45 | 40.6% |
Polestar | 38 | N/A |
Lamborghini | 25 | 257.1% |
Ferrari | 23 | 53.3% |
Bentley | 17 | -34.6% |
Aston Martin | 13 | 18.2% |
McLaren | 13 | 44.4% |
Citroen | 9 | 80.0% |
Rolls-Royce | 4 | -33.3% |
Caterham | 2 | N/A |
Iveco Bus | 2 | N/A |
Chrysler | 1 | -96.2% |
The HiLux bested the Ranger despite the latter having all the hype (albeit less of the supply), with the RAV4 topping the SUV charts and finishing with the monthly bronze medal.
The number-one passenger car was the electric Tesla Model 3. Rounding out the top 10 were the Mazda CX-5, Toyota Corolla, Mitsubishi Triton, Hyundai i30, Isuzu D-Max, and Toyota Prado.
All told, across the top 20 nameplates, there were five medium SUVs, four utes, four small passenger cars, two medium sedans, two large SUVs, two small SUVs, and one upper-large SUV.
Sales by region
Category breakdown
Top segments by market share
Sales by buyer type
Sales by propulsion or fuel type
Sales by country of origin
Got any questions about car sales? Ask away in the comments and I’ll jump in!
James Wong
8.4
4 Days Ago
James Wong
3 Days Ago
Matt Campbell
8.1
3 Days Ago
Josh Nevett
2 Days Ago
Max Davies
13 Hours Ago
William Stopford
7.7
10 Hours Ago