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The Ford Ranger retained its crown as Australia's best-selling new car in February, as sales grew compared to 2022.
Contributor
Contributor
The new car market continued its strong start to 2023 in February, with deliveries up 1.8 per cent per cent on the same period in 2022.
VFACTS sales data shows 86,878 deliveries in February, which is the best result for the month since 2019. It also continues a run of successive monthly growth extending to last July.
Electric vehicles (5932 sales) narrowly outsold hybrids (5716), with plug-in hybrids (454) accounting for just 0.52 per cent of all deliveries.
“Growing sales of electric vehicles proves that where a battery electric product exists which suits the driving habits, needs and finances of Australian motorists, they will purchase these vehicles,” said Federal Chamber of Automotive Industries chief executive, Tony Weber.
Sales were down across Queensland, South Australia, Tasmania, and Victoria, but big year-on-year growth in Western Australia and marginal growth elsewhere lifted the market.
As detailed last month, VFACTS data compiled by the Federal Chamber of Automotive Industries (FCAI) has updated its segmentation to reflect inflationary pressures. For example, the Light Car market is now split into price partitions above and below $30,000, rather than $25,000.
Toyota led the sales charts with a total of 14,332 vehicles delivered and a 16.5 per cent market share, but was down 31.4 per cent relative to the same month in 2022.
It was followed by Mazda (7667 sales), Ford (6022), and Kia (6000), which once again sat one rung above its corporate big brother Hyundai (5504) on the sales ladder.
Brands with strong growth included Audi (up 126.4 per cent), which outsold its rivals at BMW and Mercedes-Benz Cars, GWM (up 188.4 per cent), Ram Trucks (up 80.5 per cent), SsangYong (up 86.6 per cent), and Volkswagen (up 65.98 per cent).
Alfa Romeo (down 46.4 per cent), Jaguar (down 35.3 per cent) and Land Rover (down 4.3 per cent), Citroen (down 60.6 per cent), and Mini (down 47.9 per cent) all struggled, as did market leader Toyota in the face of ongoing supply struggles.
Brand | Sales |
---|---|
Toyota | 14,332 |
Mazda | 7667 |
Ford | 6022 |
Kia | 6000 |
Hyundai | 5504 |
Mitsubishi | 5500 |
MG | 4363 |
Subaru | 4054 |
Tesla | 3516 |
Isuzu Ute | 3156 |
Volkswagen | 2930 |
Nissan | 2573 |
GWM | 2353 |
Audi | 1680 |
LDV | 1652 |
Mercedes-Benz Car | 1507 |
Suzuki | 1382 |
Honda | 1228 |
BMW | 1047 |
Volvo Car | 858 |
The Ford Ranger was once again the best-selling vehicle in Australia, with 4473 deliveries representing a 29.5 per cent improvement on the same month in 2022.
It was trailed by its arch rival, the Toyota HiLux, while the Tesla Model 3 once again returned a strong result with third place on the sales charts.
It was followed by the Mazda CX-5 and Mitsubishi Outlander, both of which managed to outsell the ever-popular (but ever supply-constrained) Toyota RAV4.
The MG ZS, Isuzu D-Max, Toyota LandCruiser, and Subaru Forester rounded out the top 10.
Model | Sales |
---|---|
Ford Ranger | 4473 |
Toyota HiLux | 3939 |
Tesla Model 3 | 2671 |
Mazda CX-5 | 2600 |
Mitsubishi Outlander | 2166 |
Toyota RAV4 | 2115 |
MG ZS | 2047 |
Isuzu D-Max | 1931 |
Toyota LandCruiser range | 1783 |
Subaru Forester | 1709 |
MG 3 | 1622 |
Hyundai Tucson | 1556 |
Hyundai i30 | 1416 |
Mitsubishi Triton | 1381 |
Mazda BT-50 | 1240 |
Subaru Outback | 1233 |
Isuzu MU-X | 1225 |
Toyota Corolla | 1214 |
Kia Carnival | 1136 |
Toyota Prado | 1123 |
Toyota Kluger | 1104 |
Sales by body type
Segments with biggest market share
Sales by buyer type
Sales by propulsion type
Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.
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