The first car as part of Jaguar’s switch to being a more exclusive, electric-only brand has been shown in full for the first time, though still under heavy camouflage.
Jaguar’s first car in its electric three-model line-up will be a large four-door grand-tourer – expected to be positioned as a direct rival to the Porsche Taycan.
The brand has released images of the car testing in the United Kingdom, giving us the first indication of what we can expect in the coming years.
As previously reported, Jaguar will reveal a concept vehicle on December 2, 2024 at Miami Art Week, expected to showcase the brand’s future design language which is set to first feature on the new GT.
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Alongside the Taycan-rivalling GT, Jaguar’s new three-car lineup will also include a Bentley Bentayga-like SUV and a Bentley Flying Spur-sized sedan, all underpinned by a new Jaguar Electrified Architecture.
Evident in the camouflaged photos are the GT’s generous proportions, headlined by a long bonnet and equally sizeable wheelbase.
There’s also a large rear overhang and a long sloping roofline – at least on this example – while the front of the car appears to maintain the grille shape of some of Jaguar’s recently discontinued cars like the I-Pace.
What’s clear is it doesn’t look like any Jaguar before it, giving us an indication that the brand’s design language will mark a departure from its petrol- and diesel-powered past.
Previous reports suggest the production GT will have range of more 692km and power outputs of more than 429kW, while it’ll GT go on sale late in 2025 ahead of first customer deliveries between June and August 2026.
Jaguar I-Pace
Given Jaguar has stopped sales of new cars in its UK home market, that means it won’t have anything to offer there for some time.
The F-Pace SUV will live on in some markets until the first quarter of 2026, but Jaguar has either already ended production of its current models (XE, XF, F-Type) or will do so by the end of this year (E-Pace, I-Pace).
In 2021, then-JLR CEO Thierry Bollore announced that Jaguar would become an EV-only brand, while also cancelling a new XJ just months before it was set to be revealed.
Jaguar F-Pace
As per Jaguar’s intentions to shift to also become a luxury-oriented brand, it’s expected the new GT will command a price tag starting at £100,000 (~A$196,000).
Each of the new models will take Jaguar into new territory in terms of rivals, not least through the Taycan, Bentayga and Flying Spur. Additionally, it’s likely the brand will soon have to compete with cars like the Mercedes-Maybach EQS680 SUV and Cadillac Celestiq.
For comparison, the Maybach costs upwards of $300,000, while the Celestiq is expected to start at US$340,000 (~$500,000).
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