VFACTS December 2024: Sales bump helps set annual record

December 2024 new-vehicle sales were up even as many Australians struggle with the rising cost of living.

A total of 99,666 new vehicles were sold in Australia in December 2024, according to data from the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council. This was an increase of 1.1 per cent.

This represents a positive finish for what ended up being a record year for Australian new-vehicle sales, which saw 1,237,287 vehicles delivered, up 1.7 per cent on 2023.

It also represents the first growth after year-over-year declines in every month from August to November.

However, there were some notable declines.

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VFACTS December 2024: Sales bump helps set annual record

Private sales – excluding Tesla and Polestar, which don’t report data to the FCAI – were down 0.9 per cent on the same month in 2023, while overall sales in New South Wales were down 1.7 per cent.

Sales to business and government fleets were also down, with rental fleets helping to boost overall sales thanks to a 16.3 per cent jump over December 2023.

“The second half of the year showed a concerning trend with sales in the private segment falling to very low levels as interest rates and general cost of living pressures impacted Australian families,” said FCAI chief executive Tony Weber.

The Toyota RAV4 took the sales crown for December with 5119 sales, up 133.5 per cent. Despite this, it wasn’t able to topple the Ford Ranger as Australia’s best-selling vehicle for the entire calendar year.

Brands

Toyota had 18.7 per cent of the total market, though its sales were down 3.2 per cent on December 2023.

Ford was a distant second with 8.3 per cent market share, and its sales were down even more with a 15.5 per cent year over year (YoY) drop).

Strong Ranger sales have seen the Blue Oval push past Mazda in recent months, and it also beat the Japanese brand for the calendar year.

Mazda’s December 2024 sales were nevertheless up on the same month in 2023, with a 7.3 per cent increase to 7256 units.

There continues to be ample daylight between Kia and sister brand Hyundai on the sales charts. Kia was up 12.9 per cent to 6302 sales, while Hyundai was up 2.8 per cent to 5025.

The Korean brands bookended Mitsubishi, which sat at 5754 sales – up 12.1 per cent.

The top 10 was rounded out by Nissan, MG, GWM and Tesla. The latter has had a worse year than last but had a strong finish for the year, with sales up 63.9 per cent over December 2023.

Brand	December 2024 sales	Change YoY
Toyota	18,657	-3.2%
Ford	8305	-15.5%
Mazda	7256	+7.3%
Kia	6302	+12.9%
Mitsubishi	5754	+12.1%
Hyundai	5025	+2.8%
Nissan	4224	+58.9%
MG	4218	+10.0%
GWM	4073	+5.5%
Tesla	3593	+63.9%
Isuzu Ute	3558	-10.8%
Subaru	2969	-18.1%
Volkswagen	2719	-24.7%
BMW	2465	+22.9%
Mercedes-Benz	2156	-5.0%
BYD	1993	+36.2%
Chery	1885	+158.2%
Audi	1551	+5.5%
Suzuki	1355	+12.6%
Lexus	1273	+11.3%
LDV	1087	-33.0%
Honda	1085	-31.2%
Volvo	616	-33.5%
Porsche	602	+99.3%
Land Rover	558	-14.0%
Chevrolet	425	+19.4%
Renault	418	-6.7%
Cupra	323	+14.5%
Ram	320	-8.3%
Mini	306	+9.7%
KGM SsangYong	291	-41.1%
Skoda	258	-59.1%
Polestar	178	-56.2%
Jeep	164	-49.5%
Genesis	113	0.0%
Peugeot	108	-50.2%
Leapmotor	64	–
Fiat	43	-75.0%
Jaguar	40	-48.1%
Alfa Romeo	23	-59.6%
Maserati	22	-40.5%
Bentley	20	-35.5%
Lamborghini	19	-17.4%
Aston Martin	15	-6.3%
McLaren	13	+225.0%
Ferrari	11	-15.4%
Lotus	5	-44.4%
Rolls-Royce	5	0.0%
Citroen	3	-78.6%

Models

The Toyota RAV4 topped the charts for another month, and sold close to 2000 more units than its HiLux showroom-mate.

Toyota’s new-generation Prado pushed past the rival Ford Everest for the month – just – though the Blue Oval’s large SUV remained the segment’s best seller for the year.

Isuzu’s D-Max and MU-X were the third best-selling vehicles in their respective segments, behind only Toyota and Ford models.

MG ZS sales slumped amid a changeover to a new-generation model, allowing the GWM Haval Jolion to push past and become Australia’s best-selling small SUV.

Model	December 2024 sales
Toyota RAV4	5119
Ford Ranger	4493
Toyota HiLux	3333
Toyota Prado	2687
Ford Everest	2476
Isuzu D-Max	2370
Kia Sportage	2213
Nissan X-Trail	2096
Mitsubishi Outlander	1991
Tesla Model Y	1861
Tesla Model 3	1732
Mitsubishi Triton	1655
GWM Haval Jolion	1691
Mazda CX-5	1598
Toyota Corolla	1501
MG 3	1428
Mazda CX-3	1404
Isuzu MU-X	1188
MG ZS	1167
BYD Sealion 6	1122
Mazda BT-50	1101
Hyundai i30	1066

Segments

Micro cars: Kia Picanto (535), Fiat 500 (26)
Light cars under $30,000: MG 3 (1428), Mazda 2 (417), Suzuki Swift (391)
Light cars over $30,000: Volkswagen Polo (159), Hyundai i20 (140), Mini Cooper (100)
Small cars under $40,000: Toyota Corolla (1501), Hyundai i30 (1066), Mazda 3 (910)
Small cars over $40,000: MG 4 (855), Volkswagen Golf (336), BMW 1 Series (213)
Medium cars under $60,000: BYD Seal (412), Toyota Camry (387), Mazda 6 (92)
Medium cars over $60,000: Tesla Model 3 (1732), BMW i4 (196), BMW 3 Series (157)
Large cars under $70,000: Skoda Superb (3)
Large cars over $70,000: BMW 5 Series (49), Mercedes-Benz E-Class (28), Audi A6 (27)
Upper large cars: Porsche Panamera (10), BMW 7 Series (4), BMW i7 (3), Mercedes-Benz S-Class (3)
People movers under $70,000: Kia Carnival (668), Hyundai Staria (78), Ford Tourneo (29)
People movers over $70,000: Mercedes-Benz V-Class (42), Lexus LM (33), Volkswagen Multivan (22)
Sports cars under $80,000: Ford Mustang (432), Subaru BRZ (81), Toyota GR86 (64)
Sports cars over $80,000: BMW 2 Series two-door range (112), BMW 4 Series two-door range (67), Mercedes-Benz CLE (51)
Sports cars over $200,000: Porsche 911 (28), Chevrolet Corvette Z06 (15), Lamborghini two-door range (15)

Light SUVs: Mazda CX-3 (1404), Toyota Yaris Cross (729), Kia Stonic (722)
Small SUVs under $45,000: GWM Haval Jolion (1691), MG ZS (1167), Mitsubishi ASX (1005)
Small SUVs over $45,000: Audi Q3 (633), BMW X1 (349), Mercedes-Benz GLA (294)
Medium SUVs under $60,000: Toyota RAV4 (5119), Kia Sportage (2213), Nissan X-Trail (2096)
Medium SUVs over $60,000: Tesla Model Y (1861), Lexus NX (504), Porsche Macan (389)
Large SUVs under $80,000: Toyota Prado (2687), Ford Everest (2476), Isuzu MU-X (1188)
Large SUVs over $80,000: BMW X5 (279), Lexus RX (204), Land Rover Defender (180)
Upper large SUVs under $120,000: Nissan Patrol (726), Toyota LandCruiser (711), Land Rover Discovery (38)
Upper large SUVs over $120,000: BMW X7 (116), Lexus GX (115), Lexus LX (81)

Small vans: Peugeot Partner (41), Volkswagen Caddy (37), Renault Kangoo (20)
Medium vans: Toyota Hiace (911), Ford Transit Custom (306), Hyundai Staria Load (168)
4×2 utes: Toyota HiLux (562), Isuzu D-Max (354), Ford Ranger (262)
4×4 utes: Ford Ranger (4231), Toyota HiLux (2771), Isuzu D-Max (2016)
Large pickups: Ford F-150 (344), Ram 1500 (277), Chevrolet Silverado (228)

Sales by category

Includes Tesla and Polestar sales.

Category	December 2024 sales	Market share
SUV	59,870	60.1%
Light commercial	19,828	19.9%
Passenger car	15,783	15.8%
Heavy commercial	4185	4.2%

Top segments by market share

Includes Tesla and Polestar sales.

Segment	Sales	Change YoY
Medium SUVs	25,709	+29.4%
4×4 utes	14,823	-28.8%
Small SUVs	13,945	+9.1%
Large SUVs	13,677	+0.5%
Small cars	6781	-7.3%

Sales by region

Excludes Tesla and Polestar sales.

State/territory	Sales	Change YoY
New South Wales	28,200	-1.7%
Victoria	26,755	+0.3%
Queensland	20,259	+0.7%
Western Australia	10,759	+4.9%
South Australia	6175	+2.3%
Tasmania	1862	-3.9%
Australian Capital Territory	1221	-5.1%
Northern Territory	664	+1.7%

Sales by buyer type

Excludes Tesla, Polestar and heavy commercial sales.

Buyer type	Sales	Change YoY
Private	45,400	-0.9%
Business	36,150	-5.8%
Rental	1540	-25.2%
Government	7620	+16.3%

Sales by fuel or propulsion type

Includes Tesla and Polestar sales, excludes heavy commercial.

Fuel type	Sales	Change YoY
Petrol	41,975	+2.4%
Diesel	28,187	-20%
Hybrid	14,455	+46.7%
Electric	8332	+23%
PHEV	2532	+91.4%

Sales by country of origin