Cupra

Cupra is a Spanish automotive brand that was spun off from SEAT, a subsidiary of the Volkswagen Group, in 2018. Originally launched in 2016 as the high-performance division of SEAT, Cupra became a standalone brand in order to focus exclusively on producing sporty and luxurious vehicles.

Cupra's lineup currently consists of four main models: the Cupra Leon, a high-performance version of the SEAT Leon compact hatch; the Cupra Ateca, a sporty SUV; the Cupra Formentor, a coupe-style SUV that was introduced in 2020 as the brand's first standalone model; and the Born electric hatch.